AAA Washington – Corporate Office | Bellevue, Washington
Copywriter, June 2010 – Present
Responsibilities: Copywriting for print, online and radio advertising, as well as website and email content. Radio production, from initial concepting to finalized spots. Meeting with in-house clients and management to develop creative strategy. Proofreading of completed work.
Highlights: Wrote/produced “Superheroes” radio campaign, which was extremely popular both internally and with our members, and contributed to increased new-member count. Managed content for eExtra (monthly) and eTravel (weekly) emails, which reached 250,000+ members. Led development of new Concierge and Destinations travel books (combined budget: $180,000), which drove a sharp increase in travel bookings.
Internal Clients: AAA Insurance, AAA Travel, AAA Automotive
Destination Marketing | Mountlake Terrace, Washington
Copywriter/Production Assistant, August 2008 – June 2010
Responsibilities: Copywriting for print, online and broadcast advertising, as well as website content. Proofreading of completed work. Assisting traffic manager with project workflow. Occasional video production/editing duties.
Clients: Penguin Windows, Super Supplements, Sleep Country Canada
Boelter + Lincoln Marketing Communications | Milwaukee, Wisconsin
Copywriter/Producer, June 2006 – June 2008
Responsibilities: Copywriting for print, online and broadcast advertising, as well as website content. Proofreading of completed work. Radio production, from initial concepting to finalized spots. Occasional video editing and illustration duties.
Clients: Wisconsin Department of Tourism, Mueller Sports, North Shore Bank
University of Wisconsin, Madison
Bachelor of Arts, 2006
Double major in Communication Arts (Radio, TV & Film) and Philosophy
School of Visual Concepts, Seattle
Multiple classes in copywriting, concepting and design
Proficient with Adobe Creative Suite, Microsoft Office Suite and video-editing software (Avid, Final Cut, Premiere). Basic HTML and web design knowledge. Hands-on experience with professional video and photo production equipment.