Client
AAA Washington
Project
Print ads promoting AAA’s internet booking site.
Background
In addition to writing the copy, I also came up with the concept, which gets the readers attention by using short, punchy headlines that combine a familiar “online action” with popular destinations, to accomplish the goals of the creative brief.
Other works
- AAA Membership Advertising
- AAA Gift Center Site
- AAA Auto-Renew
- AAA.com Website Redesign
- AAA Approved Auto Repair
- AAA Insurance - Insurance Matters
- AAA Everyday Heroes Program
- AAA Battery Service
- AAA Premier Upgrade
- AAA Concierge Cruise Booklet
- Most Wanted Board Game Rulebook
- Wisconsin Department of Tourism