Client
AAA Travel
Project
An attractive direct-mail booklet promoting AAA Travel’s hosted Concierge cruises.
Background
AAA’s special Concierge cruises were previously lumped in with all other travel products in one large booklet. We decided to give these exclusive departures a showcase of their own. Each cruise is featured in an editorial-style spread, which focuses on a unique experience passengers may enjoy in one of the port cities. The response rate was excellent and resulted in a large increase in the number of booked cabins.
Other works
- AAA Membership Advertising
- AAA Gift Center Site
- AAA Auto-Renew
- AAA.com Website Redesign
- AAA Approved Auto Repair
- AAA Insurance - Insurance Matters
- AAA Everyday Heroes Program
- AAA Battery Service
- AAA Internet Booking Ads
- AAA Premier Upgrade
- Most Wanted Board Game Rulebook
- Wisconsin Department of Tourism