Content strategy and copywriting for new AAA website. Visit AAA.com to view the live site.
I was responsible for almost all content creation and migration for the entirely new AAA.com. I also helped plan and determine the structure of many of the site’s main sections. Throughout the project, I collaborated closely with the IT department, web design team, web design agency (POP) and internal clients (managers in Travel, Insurance, Automotive, etc.) I also gained extensive experience using Confluence, Kentico (CMS) and Sharepoint.
- AAA Membership Advertising
- AAA Approved Auto Repair
- AAA Insurance - Insurance Matters
- AAA Everyday Heroes Program
- AAA Battery Service
- AAA Internet Booking Ads
- AAA Premier Upgrade
- AAA Concierge Cruise Booklet
- Most Wanted Board Game Rulebook
- 10% Nerd "Ode" Articles
- CRP Blog Posts
- Wisconsin Department of Tourism